When your phone rings.
Setera makes sure
someone answers.
You spend money to make your phone ring. Setera answers the call, captures the lead, tags urgency, and puts the full record in your dashboard — even when you're on a job, with a customer, or off the clock.
Emily is your AI receptionist.
She answers inbound calls, captures lead details, identifies urgency, and sends the summary instantly.
No voicemail. No lost lead. No call disappearing just because your team was busy doing the work.
Built for every trade
Roofing · HVAC · Plumbing · Electrical · Landscaping · Painting · General Contracting · and every trade that makes a phone ring.
No case studies.
No curated quotes.
No testimonials written by
someone who wants your business.
See that icon in the bottom right corner?
That's Emily. Live. Right now.
Talk to her. Give her a scenario. Pretend she works for your business — your trade, your call types, your customers.
Then decide.
That's not a demo. That's the product.
Emily answers the front door.
Setera organizes what happens next.
I did not start with AI.
It started with a phone ringing.
A trades business can do everything right. Good work. Good reviews. Referrals. Trucks on the road. Money spent on ads. Years of reputation built one job at a time.
Then the call comes in.
And nobody answers.
Not because they don't care. Because they're on a job. In a crawlspace. On a roof. Running wire. Cutting tile. Managing a crew. Already talking to another homeowner. Doing the work that made the phone ring in the first place.
But the caller doesn't know that.
They just hear silence.
So they go back to Google and call the next contractor.
That job disappears before the business even knows it existed. And until now…. it was un-trackable.
This is why Setera exists.
Not AI for the sake of AI. Continuity for the moments where business usually breaks.
Emily answers. Every call gets logged. Every lead gets categorized.
Because the phone ringing isn't just noise. It's demand.
Nothing slips.
The big play.
The dinner table.
The drive with your nephew.
Your phone buzzes.
You don't know if it's a $15,000 job or a wrong number. So you step away. Just in case.
Or you don't answer. And wonder about it the rest of the night.
Emily ends that.
Every call gets answered, captured, and categorized while you stay present. When you're ready, the full picture is waiting in your dashboard.
You don't have to choose anymore.
The calls don't stop because your life doesn't.
Sunday. Your kid's on the field. You put the phone down for two hours.
It still rang. And whoever called — they didn't leave a voicemail. They called the next guy on Google.
Emily answers. Every time. So you don't have to choose.
What are missed calls
actually costing you?
Use your own numbers. Your close rate. Your average profit per job. Your missed calls per day. We're not asking you to trust our math. We're asking you to see yours.
Why not just hire a receptionist?
A receptionist costs $3,500 to $5,000 a month before benefits. They work set hours. They get sick. They take vacation. Turnover happens.
An answering service reads from a script. They don't know what urgent means for your business. They can't tell the difference between a callback request and a pipe bursting right now.
Emily knows your business. Works 24/7. Never calls in sick. Gets better over time.
You're not replacing a person. You're filling a gap that was never covered in the first place.
Two problems.
One fix.
I'm missing calls because I'm still doing the work
You're the business. In a crawlspace, on a ladder, with a crew. Every missed call is a lead that found someone else.
- Every missed call has a price tag
- Owner-operator with no one to cover phones
- Revenue bleeding while you work
- Emily plugs the leak — every call answered while you do the actual work
We're getting the volume, but the system can't keep up
Volume isn't the problem — managing it is. Overwhelmed team, jobs slipping through cracks, no one knows what's urgent.
- Emily as air traffic controller
- Red, yellow, green, blue triage — instantly
- Know which calls need action first
- Operational chaos becomes a system
How Emily works
Wake up knowing what happened.
Every call Emily handles appears in your Setera dashboard. Red for urgent. Yellow for follow up. Green for captured. Blue for in progress.
No digging. No chasing. No "did anyone call back?"
Just the truth of what came in.
Complete transparency.
We don't offer a guarantee. We offer complete transparency.
Every call logged. Every event timestamped. Nothing hidden. You see exactly what Emily captured, when, and what happened next.
That's the confidence we offer. Not a promise — a record.
You're live in 3 to 5 days.
No new number. Just call forwarding. Nothing changes for your callers — except every call gets answered.
The phone is ringing right now.
Somewhere today, a homeowner is calling a contractor because they need help.
If nobody answers, they won't wait.
They'll call the next company on Google.
Setera makes sure that moment doesn't disappear.